RELEVANCE: How To Make Videos Your Audience Will Love

RELEVANCE: How To Make Videos Your Audience Will Love

If you’re reading this, there’s a good chance you’re interested in what we’ve got to say. This whole GDPR thang is not so bad really. We’ve all been culling our mailing lists over the past few months, leaving us with what, in theory, should be a select number of...
6 WAYS TO INFLUENCE CUSTOMERS THROUGH VIDEO

6 WAYS TO INFLUENCE CUSTOMERS THROUGH VIDEO

If you haven’t read ‘Influence: The Psychology of Persuasion’ by Robert B Cialdini, I suggest you run out and get it right away before your competitors beat you to it. And right there I used one of Robert’s 6 methods of influence: Scarcity, aka FOMO. In this post...