HANDBOOK

The basics of making promotional videos for web and social media using just one mobile device – explained in a step-by-step handbook.

 

Follow the book from start to finish to gain foundation skills in video making. It is divided into four sections: Planning, Shooting, Editing and Uploading and covers aspects such as understanding your audience, devising a video strategy, script writing, finding a filming location, lighting, sound, interview skills, presentation techniques, composition, the principles of editing and uploading to web and social media.

It also includes five templates you can follow to make five types of promotional videos. We call these our Video Storyboards . You can purchase more storyboards here.

WATCH THE TRAILER

When you’ve read the handbook, book onto a workshop to improve your practical skills and get feedback from industry professionals. Then, move on to our advanced modules to learn more specific video making techniques.

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Video content now represents 74% of all internet content

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Marketers who use video grow revenue 49% faster than non-video users

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4 in 5 consumers say a video showing how a product or service works is important

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52% of marketing professionals worldwide name video as the type of content with the best return on investment