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RELEVANCE: How To Make Videos Your Audience Will Love

If you’re reading this, there’s a good chance you’re interested in what we’ve got to say. This whole GDPR thang is not so bad really. We’ve all been culling our mailing lists over the past few months, leaving us with what, in theory, should be a select number of...

6 WAYS TO INFLUENCE CUSTOMERS THROUGH VIDEO

If you haven’t read ‘Influence: The Psychology of Persuasion’ by Robert B Cialdini, I suggest you run out and get it right away before your competitors beat you to it. And right there I used one of Robert’s 6 methods of influence: Scarcity, aka FOMO. In this post...

STORYBOARDS: How To Use Them To Make Great Videos

If you’re new to this video-making malarkey you might not be down with all the lingo yet… like what the heck is a Gaffer* and what does one do? Actually you’ll never really need to know that unless you’re making feature films, but there are some terms commonly used by...

13 Apps For Smartphone Video Making

When it comes to mobile video-making, there’s definitely an app, or several, for that. It is possible - and indeed pretty simple - to film and edit a promo video using just one device. Frankly, it’s the raison d’etre for Make Your Own Video Training Academy. We’ve...

5 Ways To Grab Attention With Video

Social channels are changing. Have you noticed just how much video appears in our feeds? This is not just restricted to the more frivolous platforms - it’s the same story on LinkedIn as it is on Facebook. The result: more people are having a crack at videos because...

3 VIDEOS YOUR COMPANY SHOULD BE USING TODAY TO GET NOTICED

If you run a business that wants to take its first baby steps into the new and exciting world of video communications, you might be wondering where the heck to start. We know what concerns people have at this stage because we asked, and listened. One of the biggest...

Why Add Subtitles or Captions To Videos?

If you’re making videos for social media, they need to have captions. So what are captions? Captions - also referred to as Closed Captions, CC or subtitles - are transcripts of any dialogue, song lyrics or significant noises (such as clapping, laughter or doors...

How To Make Videos With Your Smartphone – Cheat Sheet

So you want to start making social videos? Great, but how do you get going? Spielberg didn’t just pick up a camera one day and make a blockbuster. No, he had a little help along the way. So that’s what we're going to give you - a few hacks we've learned during our 20...

How To Integrate Video Into Your Marketing Strategy in 2018

Video is big news on social and it’s showing no signs of going away any time soon. The Zuckermeister himself has said that by 2020 he wants all Facebook content to be video. According to a comprehensive analysis by Vidyard, businesses produced an average of 38 videos...

MAKE YOUR OWN VIDEO vs PROFESSIONAL VIDEO?

When we launched Make Your Own Video Training Academy, a small number of people didn’t get it. They wanted to know how, as video producers, we weren’t going to put ourselves out of business by teaching people how to do it themselves. Our answer? There’s a need for...

The handbook for planning, shooting, editing and uploading your own promotional videos for web and social media using just one mobile device.

MAKE YOUR OWN VIDEOS

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Video content now represents 74% of all internet content

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Marketers who use video grow revenue 49% faster than non-video users

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4 in 5 consumers say a video showing how a product or service works is important

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52% of marketing professionals  worldwide name video as the type of content with the best return on investment