If you’re reading this, there’s a good chance you’re interested in what we’ve got to say. This whole GDPR thang is not so bad really. We’ve all been culling our mailing lists over the past few months, leaving us with what, in theory, should be a select number of...
If you haven’t read ‘Influence: The Psychology of Persuasion’ by Robert B Cialdini, I suggest you run out and get it right away before your competitors beat you to it. And right there I used one of Robert’s 6 methods of influence: Scarcity, aka FOMO. In this post...
Video is big news on social and it’s showing no signs of going away any time soon. The Zuckermeister himself has said that by 2020 he wants all Facebook content to be video. According to a comprehensive analysis by Vidyard, businesses produced an average of 38 videos...
