This whole GDPR thang is not so bad really. We’ve all been culling our mailing lists over the past few months, leaving us with what, in theory, should be a select number of people to whom our content is relevant.
Whilst it might have been hard to say goodbye, it means we no longer have to bust a gut convincing people who weren’t that bovvered anyways.
Which leads me nicely on to the relevance of your video content. The best way to get the right people watching your videos is to make the kinds of videos they want to see… and the only way to do that is to get to know them. I mean, REALLY get to know them. Okay, perhaps not THAT well, ahem.
If you haven’t already done so, it’s time to make a viewer profile. You might have different customers for different products or services, and if so, it’s time to make viewer profiles. Plural.
There are two ways to do this. Either model your bestest customer, or if you don’t yet have one, make some assumptions based on the kind of customer you want to attract.
List some key characteristics such as their age, gender, job, where they live, what social media channels they frequent and what keeps them awake at nights.
Jot it all down and create an ‘avatar’ – a virtual viewer, if you will. Heck, you can even give this avatar a face and a name if it helps you make better, more relevant videos that they – and only they – will want to watch.
The more niche your business or service, the easier you’ll find this exercise.
If you want some help, there’s a whole chapter in our book, Make Your Own Videos, on how to create a viewer profile. The book is available on Amazon at 50% off for a limited period and you can get it here.