SMALL BUSINESS ONLINE COURSE
Video is here to stay. It has become a preferred way of learning about products and services. If you want to make quick, simple, high-quality videos to promote your business and educate clients, this course is for you.
Special launch offer: first 20 places at 50% off using offer code
SMALL BUSINESS COURSEINTRODUCTORY SPECIAL OFFER
What you will get:
- Lifetime 24/7 Access
- Watch on any Device
- 5 Sections, 26 Modules
- Video Tutorials
- Downloadable Worksheets
- Consultation Support Available
LET’S START WITH SOME STATS:
92% of marketers who use video say it’s an important part of their marketing strategy.*
88% of video marketers reported that video gives them a positive ROI
But what if you can’t afford to hire a producer to churn out your content? What if you don’t have the tech know-how or the time to make your own? What if you have a lot to say but lack the confidence to say it on camera?
Despite all the barriers, if you still think video could be an effective way to promote your business, we’re here to tell you there’s nothing stopping you using it. Not now you have this course.
This course will give you a solid foundation in how to plan, shoot, edit and upload simple, yet effective marketing, promotional and educational videos for web and social media – using just a mobile device and a few inexpensive accessories.
No new skill comes without training and practice, of course, but we have created a programme that removes the jargon and complexity. In a short amount of time you’ll be shooting and editing with ease.
If you’re a B2C business, you’ll most likely be making videos for YouTube, Facebook, which are used by 85% and 79% of marketers respectively. Instagram is also a preferred platform for certain B2C businesses.
If you’re a B2B marketer, LinkedIn has emerged as the most successful channel for video marketers, with an overwhelming 87% of LinkedIn video marketers describing it as an effective channel.
The course will teach you how to make suitable video content for all these platforms.
Make Your Own Video Training Academy was set up by two video producers and editors who want to share their combined 40 years experience with you. We want to help you get better at video and this course will give you a solid foundation.
* All stats from Wyzowl’s State of Video Marketing Report, 2020
WHO IS THIS COURSE FOR?
This course is ideal for small business owners, entrepreneurs, sole traders and marketers who want to make good quality video content to promote their business.
Your learning will be quicker if you’re already confident with mobile devices and social media, but if not it just means you may learn at a slightly slower pace.
WHAT YOU WILL LEARN:
Section 1 – Planning:
- What equipment you need and how to set it up
- Begin with the end in mind – where will you show your videos?
- What will you say? Writing your script and planning interview questions
- Presenting like a pro
- How to get the best out of interviewees
- How to find a suitable filming location
Section 2 – Shooting:
- Setting up for the shoot
- How to achieve good lighting without expensive video lights
- Set your videos apart from all the others – how to record clear audio
- What’s in the frame? Simple rules for an evenly balanced composition
- Staying focused – how to set the focus and exposure
- Final checks before pressing the red button
- Signing on the line – getting consent from contributors
- Saving and backing up footage
Section 3 – Editing:
- Understanding simple video editing programmes
- The basic principles of video editing
- Bringing videos to life – adding supplementary clips
- How to add effects and text
- How to add a background music track
- Saving and exporting your video
Section 4 – Uploading:
- How to set up the social media channels you need
- Going native – how to upload videos to social media
- How to optimise videos to help viewers find them easily
- How to add videos to your website
- Final analysis – how to measure the success of your videos
This course was created by two experienced video producers, Glyn Allen and Ruth Duggal.
Glyn is a video producer, director, camera operator, editor and motion graphic artist with 20 years experience in broadcast television, event management, photography and video production. Glyn is a self-confessed ‘tech head’ with an addiction for the latest gear and a passion for keeping up to date with the latest video trends. When not working, Glyn loves travelling, sampling rare whiskeys, snowboarding, flying his drone and mountain biking.
Ruth is a video producer, director, writer and editor with 20 years experience in producing videos for businesses and organisations. She has trained numerous small business owners as well as in-house teams of large organisations how to make their own promotional and marketing videos. She has a knack of explaining complex techniques in simple ways. She is also a published feature writer with a passion for human interest storytelling. In her spare time she enjoys walking, singing/song writing and sauvignon blanc.
What You will need
Access to a computer, tablet or mobile phone with an internet connection. Tablets and computers give you the best experience.
You may also find it useful to have a paper and pen for note taking.
“Excellent, credible, relevant and practical without being overly mercenary. This mini course taught me a lot about what I needed to be doing and I am highly likely to attend a further course. The cheat sheet was excellent.”
“I found the course genuinely useful. The style of delivery was personable, free from jargon and not pushy! Your approach made me want to learn more with MYOVDO and I think this will interest a wide range of people.”
“The advice in this free course is practical and covers areas of video production I hadn’t thought of. I didn’t think it was possible to produce professional-looking videos using just a mobile phone.”
We offer a phone/video-call consultation service, ideal if you have any questions, would like an appraisal of your videos, or if you need support or advice with any aspect of video making.
Consultations are charged by the hour.
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